BARE.

Packaging and website design for BARE, an all natural brand of trail mix that uses bright colors, quirky illustrations, and hand-lettering to have great shelf appeal for people in the market for a natural and healthy snack. BARE stands out when compared to it’s competitor’s bland approach to relay that the product is organic. The text describes the contents and flavor of the trail mix using bear puns, for example, the “Sweet and Salty” flavor displays an image of a polar bear with two heads, (bi-polar) reinforcing two for one flavor.